A well-designed product starts with the material, according to designer Nina Bruun, who has designed Gravel Rug for MENU, a natural wool rug with a soft handle. Using nature as the starting point, the design focuses on wool and its inherent qualities. Forgoing color dyeing in favor of natural fibers in tonal hues to create unique sense of depth, it complements any space, private or public, with its tactile expression.